RED BANK: NEW NAME POPS UP DOWNTOWN

May 12, 2014

•The former Fameabilia space, now approved for a restaurant, is among the Red Bank properties marketed by Joann Clark’s new brokerage. (Click to enlarge)

By JOHN T. WARD

For reasons that may be clear only to her, JoAnn Clark decided to name her new commercial real estate brokerage after Bluewin, a Swiss email service.

Which is why visitors to downtown Red Bank are suddenly seeing signs touting the availability of retail spaces through Blue Winn Commerial.

“I liked the sound of it,” Clark tells redbankgreen‘s Retail Churn, laughing. “I went with that.”

The garrulous and nearly-always-laughing Red Bank resident’s half of just about any conversation is likely to contain numerous such head-scratchers. In fact, Clark is quick to admit that her stream-of-conscious repartee and sense of humor can be baffling. But she adds that what’s enabled to survive more than two decades of market ups and downs isn’t what she says, but understanding what her clients say.

“As much as I talk, I listen, and try and get a feel for what they need,” she said.

More →