Press release from Hometown Heroes

All around us there are people in need: hungry kids, homeless veterans, teen moms, ailing seniors, and so many more.  In every community, our friends and neighbors are experiencing enormous challenges in their lives and can use a helping hand. Eager to help make a difference, “Hair for Heroes” is a nationwide fundraising event created by Christine Zilinski of Salon Concrete in partnership with Hometown Heroes, an organization that provides financial support, professional assistance and advocacy to any individual or family who suddenly finds themselves in a crisis.

On Monday, November 10, 2014 Salon Concrete will host a “Hair for Heroes” day in the salon, offering haircuts for a $50 donation to support Hometown Heroes and those who are struggling in the community. Salon guests will receive top quality haircuts, and will feel good about supporting a cause that directly impacts their own local community.

This will be part of a nationwide salon professional effort to support Hometown Heroes. Top salon industry manufacturers are putting on their superhero capes and pledging their support, from Davines, to Wella, to Vidal Sassoon and top industry talent Nick Berardi, Traci Sakosits, Randy Taylor and Gerard Scarpaci.

“One of the greatest things about this organization is that it is all about people becoming heroes in their own communities,” says Christine Zilinski. “If we can do just ten haircuts to help, that can make a difference and dramatically affect the lives of people who desperately need help.”

“Hair For Heroes” is a fantastic way to give back to your community, says Mike Schwartz, founder of Hometown Heroes.  “After working with Christine Zilinski and Salon Concrete, we know how passionate they are about giving back…this is a perfect opportunity to help those in our own backyard by coming out and enjoying a beautiful haircut.”